Privacy Policy
Last updated: February 6, 2026
1. Data Controller
LCR Consulting OÜ
Registration no: 17197099
VAT: EE102874930
Email: info@lcr.consulting
Country: Estonia
2. Personal Data We Collect
2.1 Contact Form
When you submit our contact form, we collect:
- Name
- Email address
- Organization (optional)
- Message
2.2 Website Analytics (Google Analytics)
Only with your consent, we collect anonymized usage data:
- Pages visited and session duration
- Device type, browser, and operating system
- Approximate location (anonymized IP address)
- Referral source (how you found our website)
2.3 AI Chatbot
Our website chatbot uses Google Gemini AI. Conversations are not permanently stored or linked to personal data.
3. Purpose and Legal Basis
| Data | Purpose | Legal basis (GDPR) |
|---|---|---|
| Contact form | Responding to inquiries | Art. 6(1)(b) – contract performance; Art. 6(1)(f) – legitimate interest |
| Google Analytics | Website analytics and improvement | Art. 6(1)(a) – consent |
| AI chatbot | Customer support | Art. 6(1)(f) – legitimate interest |
4. Google Analytics
We use Google Analytics 4 (GA4) to collect website usage statistics.
- Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
- Measurement ID: G-KWRLGS2YFT
- IP anonymization: Enabled
- Data retention: 14 months
- Google Consent Mode v2: Implemented – analytics data is collected only after consent is given
Google's privacy policy: policies.google.com/privacy
5. Cookies
| Name | Type | Purpose | Duration |
|---|---|---|---|
| lcr_analytics_consent | localStorage | Stores your cookie consent choice | Until deleted |
| _ga, _ga_* | Cookie | Google Analytics (only after consent) | Up to 2 years |
6. Third Parties and Data Transfers
- Google Analytics (Google Ireland Ltd) – website analytics. Data may be processed in the US under the EU-US Data Privacy Framework.
- Resend – contact form email delivery
- Vercel – website hosting
- Google Gemini – AI chatbot service (conversations are not permanently stored)
7. Data Retention
- Contact form data: Until the purpose is fulfilled or deletion is requested
- Analytics data: 14 months (Google Analytics setting)
- Chatbot conversations: Not permanently stored
8. Your Rights
Under the General Data Protection Regulation (GDPR), you have the following rights:
- Right of access (Art. 15) – right to obtain information about data processing
- Right to rectification (Art. 16) – right to correct inaccurate data
- Right to erasure (Art. 17) – right to request deletion of data
- Right to restriction (Art. 18) – right to restrict data processing
- Right to data portability (Art. 20) – right to receive your data in a structured format
- Right to object (Art. 21) – right to object to data processing
- Right to withdraw consent (Art. 7) – right to withdraw consent at any time
To exercise your rights, email info@lcr.consulting.
9. How to Opt Out of Google Analytics
- Use the cookie consent banner and click "Decline"
- Use the "Revoke consent" button at the bottom of this page
- Install the Google Analytics Opt-out Browser Add-on
10. Complaints
You have the right to lodge a complaint with the Estonian Data Protection Inspectorate:
Andmekaitse Inspektsioon (Data Protection Inspectorate)
Tatari 39, 10134 Tallinn, Estonia
Website: www.aki.ee
Email: info@aki.ee
11. Changes to This Policy
We reserve the right to update this privacy policy from time to time. Changes will be posted on this page with an updated date.
12. Contact
If you have questions about data processing, please contact us:
Email: info@lcr.consulting
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