Liisi Claudia.
My background is operations, systems and compliance. Those who have worked with me know this did not start with AI. Long before the current wave I was building systems, fixing broken workflows and removing repetitive work from operations.
Wise
I started in customer support and found a loophole to join the HAT team, High Amount Transfers, where we turned a customer support team into a hybrid KYC team, because large transfers used to take 5 to 7 days to process. A unicorn inside the unicorn. Within 9 months I was the lead of that team, then senior lead. I lived in Singapore with my son for 2.5 months and opened the HAT APAC office for coverage in the region. A wild ride that burned me out.
That experience shaped how I think about systems, bottlenecks, risk and information flow.
6 months off
That is when ChatGPT launched and I had time. I was learning to make adult colouring books with Midjourney on Discord. That is the start of my AI history. I approached the tools the same way I approach any system: by testing, experimenting, and understanding where they actually add value in real operational contexts.
SavvyBooks
A 360 bookkeeping platform: fiat, centralised exchanges and crypto. As an early startup employee I built and scaled the Customer Success function while working hands-on with internal tools, workflows, data ingestion and system logic. I learned to test the platform, and on the side I learned to code. Translating business requirements into technical execution became part of my everyday work.
Deel
I applied the same mindset. I took over an unstructured team, introduced measurement and scheduling logic, automated repetitive work, and built internal AI assistants using available tools and internal knowledge bases. AI was not the product. It was a lever to make operations work better.
LCR Consulting
Over time it became clear that working within a single role no longer gave me the freedom or scope to do the kind of work I am best at. I wanted to work across systems and build end-to-end solutions, not just optimise one slice of a process. So I left and started LCR.
I design and implement automated workflows, internal tools and apps, and AI-supported systems that fix real operational and information-flow problems. I also run courses and workshops, because systems only work when people understand how to use them. I moved 3 businesses off old WordPress and plugin setups onto modern stacks and trained them to manage everything themselves. I built Tarnekratt, a learning platform for logistics education, and it got us into Tehnopol AI Accelerator, where the work continues as Smorty. With EYBA we went from a website to building their product, EYBA.ai.
LCR stands for Leadership, Creativity and Resolution. Not as a slogan, but as a way of working.
