Blog
Thoughts on AI, automation, and the future of education.
Why I tell my clients: think twice about WordPress
"Can you help us with a WordPress site?" I get this question about once a week. And every time I answer: "Sure, but let's first talk about what you actually need."
Automation: end of year summary
Not all automation projects succeeded. Here are honest lessons from 2025.
AI assistants for executives: a practical guide
Your calendar is full. Email is full. Decisions waiting. An AI assistant won't give you more time, but it helps use existing time better.
How to choose the right AI tool?
There are thousands of AI tools on the market. Most won't solve your problem. Here's how to find one that actually works.
System integration: a practical guide
If you're entering the same info into three different places, you're not doing work. You're serving systems. Here's how to escape.
AI in assessment: ethics and practice
GPTZero's accuracy is 54-87%. That means 1-5 out of every 10 accusations are wrong. Here's how to actually use AI in assessment.
Digitizing a small business: where to start?
70% of digitization projects fail. Not because of technology - but because they start in the wrong place.
n8n vs Zapier: which to choose?
Zapier costs 50 EUR/month for 750 tasks. n8n costs 0 EUR for unlimited. But that's not the whole story.
A teacher's workday with AI help
The average Estonian teacher works 46 hours per week. Half isn't teaching. AI can reduce that half by a third.
Workshops vs online courses: which is more effective?
Online course completion rate is 5-15%. Workshop completion is 90%+. But that's not the whole story.
AI-powered customer service: does it work?
80% of customers hate chatbots. But 60% prefer self-service. This contradiction tells you everything you need to know.
How to measure automation ROI?
Most companies don't know if their automation paid off. Because they didn't measure. Here's a simple method.
Data security in AI projects
83% of companies have experienced a data breach. AI makes risk bigger - because you're sending data out. Here's how to do it safely.
First AI project: 5 mistakes to avoid
85% of AI projects never reach production. Not because of technology - but because of these five mistakes.
Email management with AI help
The average worker spends 28% of work time on email. That's too much. AI helps reduce it - but not how the ads promise.
Logistics simulators in education: the Tarnekratt story
Lectures don't teach logistics. Simulations do. Here's the story of how we proved it in practice.